Apple demonstrated some features of its new Apple Intelligence capabilities at the Apple Event on Monday. Part of that was showing off Apple Visual Intelligence. Think: Google Lens, but for the iPhone.

Apple Visual Intelligence is different in that it uses AI to determine which third-party search service to use for the answers. Should it use Google for shopping results? Yelp or OpenTable for local results? OpenAI’s ChatGPT for homework help?

It seems Apple’s AI (Apple Intelligence) is a tool, not a platform. So you will need to perform well on Google as well as the other third-party search services that Apple Visual Intelligence uses for its results.

Barry Schwartz,
Apple fanboy

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