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In modern PPC, budget management is critical to avoid overspending and missing business goals due to platform automation, market fluctuations or human error.
Six strategies for effectively managing digital advertising budgets are:
- Setting limits
- Having platform allocation
- Campaign asset allocation
- Risk and scaling
- Respecting testing periods
In How to manage a paid media budget: Allocation, risk and scaling, Search Engine Land contributor Menachem Ani walks you through these strategies, helping you to optimize spend across platforms and scale campaigns without compromising performance.
Anu Adegbola,
Paid Media Editor
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