OpenAI announced SearchGPT in July. Reviews of SearchGPT have been mixed so far.

Regardless, search continues to evolve toward a more conversational experience. SEO best practices continue to be as important as ever, but we’re also seeing the rise of GEO (generative engine optimization). 

So what does this all mean for you and your brand’s AI search strategy heading forward? We don’t have all the answers, but you can discover some key implications in SearchGPT: What you need to know about OpenAI’s search engine by Search Engine Land contributor Beth Nunnington.

Danny Goodwin,
Editorial Director

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