Google is relaunching some of its Google Shopping features, and of course adding AI to the mix.The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized home feeds and deals, Anu Adegbola from Search Engine Land wrote.

Google Shopping is rolling out across the U.S. starting today, and users can access it via the Shopping tab or by visiting shopping.google.com.

Barry Schwartz,
Search mall cop

Agital-20241014-SEL-NL

PPC

Google unveils AI-powered Google Shopping overhaul

Margin-based-tracking-3-advanced-strategies-for-Google-Shopping-profitability

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

PPC

Google AdMob updates privacy terms as more U.S. state laws take effect

SEL-Blog-2024-10-15T152444.236

New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.

PPC

Google testing expandable product ads carousal

Is-it-time-to-rethink-your-current-Google-Ads-strategy

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.

Analytics & conversion

Breaking data silos: Digital marketer’s checklist for strategic data collaboration

Lotame-20241015-article

Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report

Brand marketing

The secrets of top performing brands

Brand-rankings-report-download-now

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

SEO

Should your early-stage start-up invest in SEO? 4 questions to address

Should-your-early-stage-start-up-invest-in-SEO-4-questions-to-address

Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.

smxnext_300x250_agenda_d

SEO

What is edge SEO?

What-is-edge-SEO

Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.

Social media

Bet on the right social media strategies in 2025

Four-takeaways-for-marketing-leaders

Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for.

SEO

Visual content and SEO: How to use images and videos in 2025

Visual-content-and-SEO-How-to-use-images-and-videos-in-2025

Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.

Free online training

Actionable training + live Q&A are just a click away

teamwork-meeting-collaboration-ss-1920_xrmakr

Explore the SMX Next agenda, featuring expert-led sessions, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14!

See the agenda

From MarTech