Change is constant. This is true whether you’re responsible for SEO, PPC or both.

The Search Engine Land team knows this well. We’ve been reporting on all the latest news and trends in search for nearly two decades. And now we’re reporting on a big change for us.

Yesterday, Semrush acquired Search Engine Land, our conference series SMX, our parent company Third Door Media and our sibling brands MarTech.org and Digital Marketing Depot. Read all about it in Semrush acquires Search Engine Land.

What does it mean? In short, we’ll keep doing our jobs.

Search Engine Land will continue to be your eyes and ears in the search industry, bringing you the latest news, trends and analysis. We’ll continue to feature trusted SEO and PPC subject matter experts and influencers and over time, we’ll roll out more resources to help you become a better, more informed search marketer.  And you’ll keep getting this daily newsletter in your inbox every day to keep up on all the latest developments so you can do your job better.

Danny Goodwin,
Editorial Director

Agital-20241014-SEL-NL

SEO

Semrush acquires Search Engine Land

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Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.

SEO

Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration

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Recommendations enhances top insights and it previously offered up to 6 months of data.

PPC

Google simplifies Video ad testing with new experiment tool

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Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.

Content marketing

Content optimization checklist

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Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

PPC

LinkedIn expands video ad options and enhances automated campaigns

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LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.

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PPC

YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads

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Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.

Social media

Bet on the right social media strategies in 2025

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Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for.

SEO

How the Digital Markets Act is reshaping search and Google’s monopoly in Europe

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The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

Free online training

Actionable training + live Q&A are just a click away

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Explore the SMX Next agenda, featuring expert-led sessions, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14!

See the agenda

From MarTech