Jamie Indigo, an absolutely brilliant technical SEO expert, yesterday shared on LinkedIn something interesting she found when searching [site:google.com mum]. A Google News link that redirects to a 2022 Search Engine Land article written by Olaf Kopp (Google MUM update: What can SEOs expect in the future?). 

This had a few SEOs wondering what it meant. Leave it to SEO Keith Goode to come up with the ultimate SEO conspiracy theory: “And with that, after years and years disguised as a Googler, [Danny Sullivan]’s endgame is realized. All old Google news will now redirect to SEL.😜 😝 🤣”

That would indeed be some next-level link building! (In case you didn’t know, Sullivan co-founded Search Engine Land and ran editorial here for a decade before departing and becoming Google’s Search Liaison.)

By the way, you can watch Jamie speak at SMX Next on Conquering the crawl: How to get indexed in an AI world. Register for free here to watch that amazing session, plus so many more top-tier speakers and presentations on SEO and PPC, online, Nov. 13-14.

Danny Goodwin,
Editorial Director

SEO

Hyper-personalization in PPC: Using data to deliver tailored ad experiences

Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.

SEO

How to set goals for your SEO team

Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.

PPC

YouTube adds channel-level ad category blocking controls

Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.

SEO

Fueling better marketing plans with Shell

Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.

SEO

Organic traffic benchmarks report for 2024

Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

PPC

YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads

Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.

PPC

7 reasons you can’t rely on third-party cookies

Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.

Artificial intelligence

ABM and AI for marketers: Priority use cases for 2025

Learn how to harness AI to supercharge your Account-Based Marketing campaigns.

SEO

How the Digital Markets Act is reshaping search and Google’s monopoly in Europe

The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

Free online training

Actionable training + live Q&A are just a click away

Explore the SMX Next agenda, featuring expert-led sessiosn, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14!

See the agenda

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12