Want to understand the essentials of selecting an SEO-friendly domain – whether it’s brand new or established? Some key considerations you’ll need to take into account include:

  • Initial indexing and TLDs.
  • Avoiding hyphens and keyword stuffing.
  • Steering clear of excessive branding.
  • The “say and type” test.

Learn How to choose an SEO-friendly domain name from Search Engine Land contributor Adam Riemer. 

Danny Goodwin,
Editorial Director

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SEO

How to choose an SEO-friendly domain name

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Select a domain name that supports your business goals and brand identity without falling into common SEO traps.

PPC

Google Ad spend grows despite AI changes

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Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

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How to implement a PPC campaign

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This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.

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Your audience isn’t who you think — AI knows better

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How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

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New guide: Improve your Google Ads performance

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Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

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How to design landing pages that boost SEO and maximize conversions

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Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.

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How to analyze PPC performance metrics

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Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.

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How Content is Critical to a Winning Ecommerce Strategy

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Get winning strategies for product discovery, driving traffic, and personalization. Learn how to organize different types of content to support omnichannel marketing and selling.

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How to optimize PPC customer acquisition cost for B2B

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Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.

Free online training

Don't miss the final SMX event of 2024!

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Keynotes on 2025 must-know SEO and PPC trends. Expert-led sessions on GEO, genAI, PMax, and more. Live Q&A. Community meetups. SMX kicks off in two weeks… will you be there?

See the agenda

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