Google has confirmed that it has search systems that are designed to see if “a section of a site is independent or starkly different from the main content of the site.” This was what Google told Glenn Gabe, an independent SEO consultant, after he documented a number of large sites that had noticed sections of their sites see huge declines in their Google Search visibility.

Google also again confirmed they are not testing the site reputation abuse algorithm. It is still only run manually.

You can learn more about in Google Search demoting content that is starkly different from the main content of the site.

Barry Schwartz,
Lane writer

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SEO

Google Search demoting content that is starkly different from the main content of the site

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A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."

SEO

Google Search Console performance report bug causes panic

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Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

SEO

Google expands AI Overviews to over 100 countries

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This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.

Analytics & conversion

6 outdated AI marketing trends you should retire in 2025

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As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.

Content marketing

Strategic content planning for SEO

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This guide dives into audience research, keyword analysis, and the importance of aligning your content with Google’s E-A-T standards. It also provides a content optimization checklist.

PPC

Google upgrades Call Ads to Responsive Search Ads format

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You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format.

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PPC

Google tests new AI tool for large advertisers

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The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.

Google Ads

New guide: Improve your Google Ads performance

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Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

SEO

Inbound or outbound? What 1,000 consumers reveal about search, social and AI

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Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.

PPC

Amazon non-endemic ads: Winning strategies for service-based businesses

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Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.

Free online training

GEO. GenAI. N-E-E-A-T-T. Explore it all at SMX Next.

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Don’t miss your final chance to attend SMX in 2024: Grab your free pass now and get ready for spirited panel discussions on must-know SEO and PPC trends, actionable training on next-level topics, hours of live Q&A and community networking with passionate search marketers… it’s all yours online November 13-14 for free.

See the agenda

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