Reaching audiences is incredibly challenging. If you’re struggling with traditional B2B channels, perhaps it’s time to look to unusual places – like Reddit, YouTube and TikTok.

In Maximizing your B2B paid media ROI with alternative platforms, Search Engine Land contributor Andrea Cruz shares some strategies to help you understand your audience, create a media plan and explore platforms that can give you an edge.

Want more B2B strategies, trends and tactics? Join us next week for SMX Next, online, Nov. 13-14. Register for free here.

Danny Goodwin,
Editorial Director

PPC

Maximizing your B2B paid media ROI with alternative platforms

Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.

PPC

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[NEXT WEEK] Don't miss the final SMX event of 2024!

Keynotes on 2025 must-know SEO and PPC trends. Expert-led sessions on GEO, genAI, PMax, and more. Live Q&A. Community meetups. SMX kicks off next week… will you be there?

See the agenda

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