SMX Next Day 2 is here and it’s going to be another knowledge-packed day. 

I’m most looking forward to our opening keynote panel, where I will be speaking to three fantastic PPC experts: Jyll Saskin Gales, Ameet Khabra and Greg Kohler. Why speak to one expert when you can speak to three! 

I’m also looking forward to our coffee talks – SEOs won’t want to miss the discussion on how the Google leak will shape strategies, while PPCers may want to attend Julie Bacchini’s coffee talk on finding success in low-volume accounts.

Plus, I’ll be co-hosting a first-of-its-kind SMX gameshow, this is one opportunity you definitely don’t want to miss out on. 

Join us for a day full of spectacular PPC and SEO talks from the experts. Register here for free.

Anu Adegbola
Paid Media Editor

PPC

Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands

Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.

SEO

Perplexity begins testing ads as sponsored follow-up questions

U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.

PPC

YouTube unveils new tools to help brands tap into creator content & Shorts ads

YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.

SEO

How managed WordPress hosting can level up your SEO

Search engines like websites that are fast, secure and reliable.

MarTech webinar

Get ready for 2025 with insights from industry leaders

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

PPC

A guide to split testing in PPC

Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.

SEO

Google’s Local Guide program: Wins, woes and what’s next?

Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

SEO

How Microsoft Ads compares to Google Ads and when to use it

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.

Free online training

[TODAY] Don't miss the final day of SMX!

Keynotes on 2025 must-know SEO and PPC trends. Expert-led sessions on GEO, genAI, PMax, and more. Live Q&A. Community meetups. SMX picks back up today at 11:00am ET… will you be there?

See the agenda

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