Google promised us for many months that we will see ads in AI Overviews. Well, the time has come. We have spotted an ad in Google’s AI Overviews.

The ad is found directly within the AI Overviews and is marked as sponsored. It is not above, below, or beside the AI Overviews.

Content creators won’t be happy about Google not sharing ad revenue from their content used in AI Overviews. But this is Google we’re talking about.

Barry Schwartz,
Overview reporter

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PPC

Google AI Overviews ads seen on mobile search

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Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.

SEO

Google Analytics data delayed or missing for some

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The data issues with GA4 began around November 13, 2024.

SEO

Google Search Console removing the Page Experience report

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Google said, "We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information."

PPC

How to automate competitor analysis in search results? Let’s break it down

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Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.

Customer experience

Brand rankings report

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Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. See who came out on top!

PPC

TikTok launches AI video generation tool for marketers

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Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.

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SEO

The future of SEO content is video – here’s why

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Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.

MarTech intelligence reports

The essential guide to identity resolution platforms

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With third-party cookies disappearing and privacy regulations tightening, choosing the right identity resolution platform has never been more critical.

PPC

Why marketing mix modeling is crucial in 2025 and beyond

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Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

SEO

How AI agents are revolutionizing digital marketing

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Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.

On-demand online training

40+ hours of premium search marketing training... yours free

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Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond.

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From MarTech