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Google has expanded its site reputation abuse policy not to exclude content when there is first-party involvement or oversight of the content.
Any “practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals” is considered site reputation abuse, Google said.
That means more sites can receive manual actions for hosting third-party content on their sites. Plus, Google reiterated that it may algorithmically demote content that is independent or starkly different from the main site content.
Barry Schwartz,
SEO abuse writer
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