The DOJ wants to dismantle Google’s monopoly, starting by forcing the sale of Chrome and restructuring its market strategies.

The news sparked debates among advertisers, privacy advocates and tech leaders about market fragmentation, competition and potential risks to user privacy, innovation and information accessibility.

Google continues to maintain its stance that it defends innovation and consumer experience against government intervention. Read all the takes in DOJ’s push to sell Google Chrome sparks industry debate over the web’s future

Anu Adegbola,
Paid Media Editor

Adthena-20241118-300x250-1

PPC

DOJ’s push to sell Google Chrome sparks industry debate over web’s future

google-penalty-justice1a-ss-1920

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

PPC

How a Google breakup could change the PPC industry

How-a-Google-breakup-could-change-the-PPC-industry

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

SEO

How to craft an international SEO approach that balances tech, translation and trust

The-foundation-of-an-effective-international-SEO-strategy

International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.

Customer experience

Brand rankings report

Brand-rankings-report-download-now

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. See who came out on top!

PPC

Building a PPC roadmap for new brands: 10 questions to ask

10-questions-to-ask-when-youre-building-a-PPC-roadmap-for-new-brands

Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.

Moz-20241111-300x250-2

SEO

8 strategic steps for setting and overseeing your SEO budget

8-strategic-steps-for-setting-and-overseeing-your-SEO-budget

Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.

MarTech webinar

How AI is radically reshaping marketing budgets

Live-webinar-Save-your-spot-today

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.

PPC

PPC keyword strategy: How to align search intent with funnel stages

PPC-keyword-strategy-How-to-align-search-intent-with-funnel-stages

Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.

On-demand online training

40+ hours of premium search marketing training... yours free

Agile-SEO-A-playbook-for-online-brand-management

Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond.

Begin your journey

From MarTech