The holiday season is chaotic for ecommerce advertisers to say the least.

However, there are ways to maximize PPC success and drive long-term ecommerce growth after the chaos.

In 6 tips for successful ecommerce search campaigns, Search Engine Land contributor Grace Mante shows you how. You’ll learn how to refine ecommerce advertising strategies, including aligning teams, leveraging tools, learning from data, and more. 

Anu Adegbola,
Paid Media Editor

PPC

6 tips for successful ecommerce search campaigns

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

PPC

Google Analytics enhances remarketing with Customer Match integration

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

PPC

How to improve PPC lead quality for B2B campaigns

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

Search Engine Land playbook

13 data plays for SEO and SEM experts

Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to optimize ad performance.

SEO

How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console

Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.

SEO

19 advanced Google search operators you need to know (and some we’ve said goodbye to)

Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.

MarTech webinar

How AI is radically reshaping marketing budgets

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.

SEO

How to search Google by date with before: and after: search commands

The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify.

On-demand online training

40+ hours of premium search marketing training... yours free

Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond.

Begin your journey

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