It took longer than the expected two weeks, but the Google November 2024 core update finally finished rolling out. 

The update took 24 days. It started Nov. 11 and was completed Dec. 5.

Core updates can significantly impact your site’s visibility in Google search results. Now that the update is done, you may want to see if you gained or lost any visibility and continue to work on improving your website.

Barry Schwartz,
Search finisher

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SEO

Google November 2024 core update rollout is now complete

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This update took 24 days to roll out and was a typical Google core update.

SEO

Google Search makes it easier to search without personalization

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Google Search now labels if the results are personalized and gives you a quick way to turn off personalization.

PPC

Google to launch new Dating and Companionship Ads policy

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Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025.

Analytics & conversion

Boost Black Friday sales with the ultimate 85-step campaign checklist

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Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

Search Engine Land playbook

13 data plays for SEO and PPC experts

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Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to optimize ad performance.

PPC

Easier consent management comes to Google Tag UI

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Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding.

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PPC

Perplexity expands publisher ad revenue sharing program

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Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.

SEO

How to analyze your SEO competitors to find opportunities

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Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization.

Retail

Best practices for retail web push campaigns

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Learn how to create impactful web push campaigns and reach your audience at just the right moment with personalized messages that inspire action.

SEO

Top 6 technical SEO action items for 2025

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Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.

PPC

Microsoft Advertising: A comprehensive guide

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Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.

On-demand online training

40+ hours of premium search marketing training... yours free

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Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond.

Begin your journey

From MarTech