Google unveiled its newest advanced AI model, Gemini 2.0. Google will use the model to enhance AI Overviews in search, the company said.

Limited testing is already underway. Broader implementation, including expansion to additional languages and countries, is planned for early next year.

In Google Gemini 2.0 coming to Search and AI Overviews, Search Engine Land’s Barry Schwartz details the extent of the tests and everything we know so far. 

Anu Adegbola,
Paid Media Editor

SEO

Google Gemini 2.0 coming to Search and AI Overviews

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

PPC

Google Ads tests video asset option

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

SEO

Analysis: 75% of Google AI Overview links come from top 12 organic rankings

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.

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How to segment traffic from LLMs in GA4

Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.

SEO

Google Search Console rolling out new date controls for performance reports

This includes a new hourly view of the data.

SEO

Organic traffic benchmarks report for 2024

Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

PPC

How to use negative keywords in PPC to maximize targeting and optimize ad spend

Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.

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