Following back-to-back core updates, Google has unleashed another algorithm update. This time, the December 2024 spam update, which applies globally and will take a week to roll out. 

Um. Merry Christmas, SEOs? 

Speaking of the holidays, this is our last email newsletter of 2024. Our editorial team is taking a much-deserved break for the next two weeks. But don’t worry, we’ll be back in your inboxes every morning starting on Jan. 6.

On behalf of everyone at Search Engine Land and SMX, we wish you a happy holiday season and a fantastic New Year’s. Stay safe, and we’ll see you in 2025!

Danny Goodwin,
Editorial Director

MNTN Performance TV reporting 2025

SEO

Google December 2024 spam update unleashed

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This update was released a day after Google finished rolling out the December core update.

PPC

Top 10 2025 PPC predictions and trends

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These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.

PPC

Google rolls out Brand Guidelines for Performance Max

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Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.

Ecommerce

Secrets to Shopify retention: Top tips to maximize customer loyalty [Webinar]

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Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.

MarTech webinar

Data-Driven Strategies for Retail Success

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Learn how leading brands are revolutionizing the ecommerce experience through advanced data-driven strategies.

PPC

Google overhauls ad policies for CTV and PETs

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Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

SEO

3 ways to use AI for SEO wins in 2025

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AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025.

Semrush Rank higher with AI content

SEO

How to maximize visibility on Google’s blended SERPs

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Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.

Search Engine Land playbook

13 data plays for SEO and PPC experts

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Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to optimize ad performance.

SEO

Navigating political censorship in digital PR: Understanding media ownership and trust

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Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.

On-demand online training

40+ hours of premium search marketing training... yours free

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Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond.

Begin your journey

From MarTech