Performance Max (PMax) has evolved significantly since its 2021 debut, with updates in 2024 enhancing brand safety, creative management, and audience targeting.

As PMax continues to evolve, advertisers must adapt to thrive in this AI-driven campaign type. 

In 5 ways to get the most from Performance Max in 2025, Search Engine Land contributor shares the 5 key updates that have been announced and strategic recommendations to ensure your accounts are ready for them. 

Anu Adegbola,
Paid Media Editor

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