Google has reversed its stance on Performance Max (PMax) campaign controls, now acknowledging that API-based placement exclusions are effective, contrary to its previous documentation and support guidance.

Called out by Navah Hopkins of Optmyzr, Google’s documentation and support channels previously claimed that exclusions only worked through the user interface.

Learn what this all means for you in Google reverses stance on Performance Max campaign controls including recommendations on how to approach this functionality and advice you get from Google as well. 

Anu Adegbola
Paid Media Editor

PPC

Google reverses stance on Performance Max campaign controls

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