A new study reveals how Americans search using Google. American desktop users perform 126 unique Google searches per month, on average, according to a new analysis of search behavior published by SparkToro co-founder Rand Fishkin. The median average was 53 Google unique searches per month.

The study also broke down searches by vertical, including images, shopping, maps, and more.

The study also estimated that Google sees 5.9 trillion searches per year, which is slightly more than the figure Google revealed the other day: over 5 trillion searches per year.

Barry Schwartz,
Heavy searcher

SEO

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