Google released its much anticipated AI Mode. This is a Search Labs experiment you need to be approved to see. 

AI Mode is a new tab in Google Search that uses a different variant of Gemini 2.0 to give you a different user experience with “advanced reasoning, thinking and multimodal capabilities,” Google said.  

Yes, there are links, but Google may decide not to link to sources if there is no action for the user to take.

With this news, Google also released AI Overviews powered by Gemini 2.0. Read the full article with a special video from yours truly in Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews. 

Barry Schwartz,
AI Search reporter

SEO

Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews

Plus, AI Overviews are now available to more searchers, including teenagers.

PPC

Google Shopping unveils AI-powered fashion and beauty features

Google's new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers.

PPC

Google is testing Creator Partnerships for YouTube Shorts ads

Google's new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

PPC

Microsoft’s Copilot adds Showroom ads and Dynamic filters

Microsoft's Copilot is introducing interactive formats that promise enhanced user engagement and personalization.

Ecommerce

The future of ecommerce search: Insights from 200+ retailers

Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI-driven search is transforming ecommerce and boosting conversions.

PPC

Image assets in Google Ads: Everything you need to know

Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.

PPC

12 essential paid search tips for newbies

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

Best practices

Learn from 1,000+ landing pages

Discover five high-performing landing page examples, the key design principles that drive engagement, and actionable tips to optimize your pages for conversions.

SEO

Why SEO often fails before it even begins

SEO won’t deliver results if your foundation isn’t ready. Learn what to fix first to turn traffic into real business growth.

PPC

Top AI tools and tactics you should be using in PPC

Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.

GEO

Next week: Generative Engine Optimization training + Q&A

With AI-driven platforms like ChatGPT and Perplexity changing how users discover content, Generative Engine Optimization is – without question – the future of search. Are you ready to keep your content visible in this new age of GEO? Join Will Scott – online March 10-11, for his brand-new SMX Master Class to kick your skills into high-gear.

Save Your Seat

From MarTech

• Finding the sweet spot between relevance and discovery in B2B lead nurturing
• Google is exploring ads in new AI Mode
• A pair of lead gen providers have disappeared from LinkedIn
• How to influence Google’s AI Overviews
• AI can find your ideal customers, but only humans can build real relationships