If you think organic traffic automatically translates to success, you might be making a costly SEO mistake.

Do you consider organic traffic proof, or an indicator, of SEO success? Well, we know that traffic alone doesn’t pay the bills. SEO needs to drive real value beyond just traffic.

And that’s just one mistake to avoid. Find out more from Search Engine Land contributor Helen Pollitt in 8 common SEO mistakes to avoid.

Looking for more advanced SEO insights? The SMX Advanced SEO Master Class with Anna Crowe kicks off next week. Find out more and register here.

Danny Goodwin,
Editorial Director

SEO

8 common SEO mistakes to avoid

Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter.

PPC

Google Marketing Live set for May 21

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.

PPC

Google to change how Tag Manager works with Google Ads in April

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.

SEO

SEO isn’t just 10 blue links anymore

Relying solely on the traditional “10 blue links” is no longer enough to achieve sustainable SEO success. Join us on March 18th to discover how to navigate the changing search landscape and drive real results.

PPC

Google is exploring ads in new AI Mode

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.

SEO

4 SEO tips to boost click-through rate

High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

PPC

Leveraging generative AI in ad scripts for Google Ads optimization

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.

GEO workshop

TODAY: What you need to know about Generative Engine Optimization

GEO is the future of search. Are you ready to keep up? Join Will Scott today at 12:00pm ET for part two of his brand-new GEO Master Class. Part 1 available now for on-demand replay. Don’t miss out.

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