Search Engine Land has had some great contributions this year from our awesome subject matter experts. 

With each new year comes new challenges and our experts have been great about sharing what we need to know, where we need to focus, and how to streamline our campaign management in 2025. 

From Google Ads optimization: What to start, stop and continue in 2025 by Pauline Jakober, to Google Ads scripts: Everything you need to know by Frederick Vallaeys, today’s newsletter highlights some of our most helpful, must-read PPC content of 2025.

Anu Adegbola,
Paid Media Editor

PPC

Google Ads optimization: What to stop, start, and continue in 2025

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

PPC

Google Ads scripts: Everything you need to know

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.

PPC

How to tank your Google Ads account in 10 days

Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.

Content + SEO

Ready to elevate your content and SEO strategy?

Boost your organic visibility and engagement with this guide. Discover tips on keyword research, Google’s latest E-E-A-T criteria, AI-driven content creation.

PPC

Dealing with Google Ads frustrations: Poor support, suspensions, rising costs

Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.

PPC

Top 5 tactics to boost PPC lead quality in 2025

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Search Engine Land webinar

The uncontested paid search problem—and what it’s costing you

You may be bidding against yourself on Google without even knowing it.

PPC

5 underrated tools to boost your B2B PPC performance in 2025

These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.

Training

Advanced SEOs and PPCs unite at SMX Advanced

Send your team to SMX Advanced, June 11-13 in Boston — the ultimate experience for serious search marketers. Together, you’ll divide and conquer the agenda while enjoying a shared travel and training experience that powers team morale.

Learn more about team rates

From MarTech

• How to tell if it’s real AI or just automation at a higher price
• HubSpot expands its AI capabilities with Dashworks acquisition
• AI is moving fast. Can your marketing ops keep up?
• Salesforce bets AI agents can solve business leaders’ struggles with data
• These are the challenges and barriers impacting your martech stack