Amazon unexpectedly withdrew from Google Shopping ad auctions, a move with major implications for Alphabet’s ad revenue and retailers worldwide.

Experts like Mike Ryan from SMEC call the exit “colossal,” noting that Amazon’s participation historically drove higher auction prices and visibility for all advertisers. While Amazon has been scaling back over the past year, this sudden “total stop” marks a significant turning point.

Read all we know about it so far in Amazon pulls out of Google Shopping ads, and how advertisers are reacting to the news. 

Anu Adegbola
Paid Media Editor

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