Good morning, Marketers, now that the Google August 2023 core update is done rolling out, we had time to process the impact of the overall update. 

Several data providers sent us their data around the impact and volatility of the August 2023 core update compared to the March 2023 core update and previous core updates. While this may have been the most heated update in terms of volatility, the spikes were less pronounced due to how volatile the Google search results have been over the past several months.

Read our deep dive into the data behind the Google August 2023 core update.

Barry Schwartz,
Google core data analyst

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