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Next time you set up a search campaign in Google Ads, check your default campaign settings. Broad match is now the default setting when creating new Google Ads Search campaigns. This is a departure from its previous default of having broad match turned off.
“This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant,” as Search Engine Land’s Paid Media Editor Anu Adegbola wrote in Google Ads makes broad match default for new search campaigns.
Speaking of search campaigns – get rewarded for your outstanding paid search campaigns! Enter the 2024 Search Engine Land Awards for your chance to earn the highest honor in search. The Early Bird rate expires this Friday, so enter now. Good luck!
Barry Schwartz,
Broad search writer
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