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Good morning, Marketers, and SMX Next is tomorrow!
SMX Next is all about what’s next for search marketing. We’ve got our classic SEO and PPC tracks, but have expanded the agenda to include two extra paths: Content and Professional Development. No conference about what’s next can exclude what’s next for the search marketing industry as a whole and, therefore, what’s next for our individual careers as SEO and PPC professionals.
My opening keynote will be all about how to level up your search marketing career (hint: it’s not so much about your tech skills as it is your ability to negotiate). Plus we’ll have sessions about adopting a CMO perspective, investing in inclusion to ensure your organization is thriving, and how to support entry-level SEOs (and grow them into the next generation of amazing search professionals).
And, of course, after SMX Create was such a hit, we brought back the content track with all new sessions to help both organic and paid search marketers cultivate their writing and creative skills. If there are multiple tracks you want to follow but can’t seem to clone yourself in time, don’t worry. You can choose one to watch live and view the other tracks on-demand afterward.
I hope to see you there for jam-packed two days of search marketing goodness,
Carolyn Lyden,
Director of Search Content
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