Good morning, Marketers, and SMX Next is tomorrow!

SMX Next is all about what’s next for search marketing. We’ve got our classic SEO and PPC tracks, but have expanded the agenda to include two extra paths: Content and Professional Development. No conference about what’s next can exclude what’s next for the search marketing industry as a whole and, therefore, what’s next for our individual careers as SEO and PPC professionals.

My opening keynote will be all about how to level up your search marketing career (hint: it’s not so much about your tech skills as it is your ability to negotiate). Plus we’ll have sessions about adopting a CMO perspective, investing in inclusion to ensure your organization is thriving, and how to support entry-level SEOs (and grow them into the next generation of amazing search professionals).

And, of course, after SMX Create was such a hit, we brought back the content track with all new sessions to help both organic and paid search marketers cultivate their writing and creative skills. If there are multiple tracks you want to follow but can’t seem to clone yourself in time, don’t worry. You can choose one to watch live and view the other tracks on-demand afterward.

I hope to see you there for jam-packed two days of search marketing goodness,

Carolyn Lyden,
Director of Search Content

Google is hiring a Search Quality Analyst to fight search spam

The job is based in Mountain View, California and you would work on helping keep the search results spam free.

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November 8: The latest jobs in search marketing

On the hunt for something new? Check out who's hiring in search marketing this week

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Free event: Create a winning cross-channel video strategy in 2022

Discover the fastest ways to create the kind of content that will attract your audience. You can use these video strategies to rank on each channel, advertise online, and post to social media. In addition, you’ll even get insights into abiding by new privacy laws and the cookieless web.

By the end of this training, you’ll be able to confidently add video into your marketing strategy and create the kind of content your audience will love.

Register here

How to write ad copy that actually converts (and 3 major mistakes to avoid)

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

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PPC campaign launch checklist

Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets.

Get your copy now!

Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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How to get started in Google Analytics 4

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

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Tomorrow: Actionable tactics to face critical search marketing challenges

Join us online this Tuesday and Wednesday, November 9-10, for SMX to learn proven tactics to tackle the search marketing challenges you’re facing today… and strategies to prepare you for what’s coming next.

Register for just $289

From MarTech

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