Good morning, Marketers, how are you preparing your clients for 2022?

Last year, Core Web Vitals was a hot topic as SEOs anticipated the Page Experience update. Looking back, many aren’t convinced the work was worth it, despite Google telling us ahead of time that we shouldn’t expect the update to produce drastic changes.

Some agencies or consultants may have oversold the potential impact of the Page Experience update, either in an attempt to properly prepare their clients or to secure an upsell (or both). Those clients might have been disappointed when the work they paid for didn’t yield significant visibility increases, which might make them doubt their agency partners.

As we identify areas of improvement for our clients next year, it’s important to be as transparent as possible — and that includes what Google has to say about its own updates. Building that trust can help you keep that client for longer and, when there’s an issue you really need their buy-in on, they’ll be more likely to approve. 

Editor,
George Nguyen

Google Ads ditches campaign drafts in updated experiments page

The updated experiments workflow is currently rolling out to select advertisers.

Read More

Google confirms a bug with Google Ads Editor image uploads

Google is working on a fix for the ad image upload feature in Google Ads Editor.

Read More

Why on-site search is the best investment you’ll make in 2022

With the overabundance of information overloading your customers and prospects, it becomes difficult for them to find a trustworthy source of information. The solution is more than positioning your brand as the expert in your niche by creating content and reaping the rewards. It is optimizing your content for organic, paid traffic and site search that converts.

Read more

How to test your content site strategy for continued improvement

Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.

Read More

Webinar: Find your Google paid search path to success in 2022

Marketers spend billions of dollars in paid search deployed across tens of thousands of campaigns. The challenge is dealing with all the complexity that creeps in while managing those campaigns across multiple locations alongside multiple affiliates, media partners, and agencies. In this live webinar, learn how to drive performance from your campaigns in less time with more confidence. You’ll hear about the challenges that Adthena customers have faced and the steps they took to forge ahead.

RSVP Today!

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.

Read More

Next week: Free one-day intensive for serious SEOs

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know. 100% live, 100% virtual, 100% free. Register now and join us online next Tuesday, December 14!

Register for free

From MarTech

Know someone who would like this newsletter as much as you?

Copy this link to share the Search Engine Land newsletter via email, social, or text: https://bit.ly/SELdailynewsletter