Good morning, Marketers, and take a deep breath,

I was going to use this space to rail about Google’s still-unresolved butchering of a title for an important page on MarTech. But I learned today that many marketers are telling us that they’ve lost any semblance of work-life balance in the wake of two Google algorithm updates in this busy time of year. That’s hard for us to hear.

This season has always been make-or-break for most marketers, but these are also extraordinary times. Supply chain issues are disrupting sales and fulfillment while a scary COVID-19 variant is on the rise. We can’t defend the wisdom of Google releasing two algorithm updates, one specifically aimed at product pages, during the holiday blitz because Google rarely shares the reasoning behind its decisions. But we can certainly take your side in panning the company’s moves.

Google reps often say they make decisions for the benefit of searchers, not creators and marketers. But one side feeds the other. It concerns us to hear some of you may be struggling and all of us at Search Engine Land hope you take time to care for your health and wellness. We’re with you.

Henry Powderly,
VP, Content

Google News performance report updated for accuracy, expect impression reductions

This is not a ranking change, this is just a change in how Google reports on your rankings.

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Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

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400+ businesses swear by this secret to their digital marketing success

Online Marketing Gurus is a digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their growth. Our clients get more leads, more customers and grow their businesses with explosive results.

With 1,000+ happy customers and 400+ reviews of 4.9+ on Google, our “one team, one dream” ethos has helped us partner effectively with companies in the USA and across the world.

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Google rolling out new map and local interface in search

Google will show local results on the left and a map on the right of those results.

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Online next week: Free one-day intensive for serious SEOs

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know. 100% live, 100% virtual, 100% free. Register now and join us online this Tuesday, December 14!

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Ads Creative Studio’s Asset Library is coming to Google Ads

Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.

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Online next week: Free one-day intensive for serious SEOs

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know. 100% live, 100% virtual, 100% free. Register now and join us online next Tuesday, December 14!

Register for free

How to drive the funnel through content marketing and link building

“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.”

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From MarTech

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