Good morning, Marketers, did you get the emails?

Not this one — I’m talking about the many emails an internal issue caused Google Search Console to send out over the weekend. Some search professionals have even reported receiving over 100 emails about redirect errors.

First of all, it’s a bug, so there’s no action for you to take. But, that’s probably not what some of your clients thought, so if you haven’t already, let them know there’s nothing to be worried about.

Zooming out a bit, these emails were sent to people that may not even be involved with SEO. Without the benefit of experience with Search Console, this could have sent them on a wild goose chase. While the bug may be the result of a relatively minor mistake on Google’s end (we’ll never know for sure), the platform’s reach is so big that it easily creates these kinds of ripple effects. Managing and overcoming those ripples is simply part of the job for search marketers, but still, this could’ve resulted in a lot of panic over nothing.

George Nguyen,

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