Good morning, Marketers, we’re taking it back 31 years.

On this day in 1990, English computer scientist Tim Berners-Lee launched the first website. The site, which is still available, provides an explanation of what the world wide web was at the time and how to get started with your own site, among other details about the internet.

Humble beginnings indeed — now, we’re vying with competitors for visibility on search results pages and debating the future of advertising and consumer privacy. Big tech companies often make grandiose mission statements (like Meta, for example), causing some to scoff at those objectives as unrealistic. But, in just over three decades, the internet has changed the world and enabled countless people to navigate the pandemic, register for vaccines, stay in touch with loved ones and even continue working remotely.

Cheers to the internet and whatever’s in store over the next three decades.

George Nguyen,
Editor

How to optimize your site for better findability

An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.

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Google Maps adds dock to bottom

Searchers can now dock places they find in Google Maps to the bottom of the map interface.

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How to align your tech stack with your organization

Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for shelfware nobody uses. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business.

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Bing launches travel-oriented results pages and a trip-planning hub

The new features may make it even harder for OTAs to compete in the search results.

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The game has changed for retailers and brands online. It’s all about customer experience now.

Today’s eCommerce is no longer strictly transactional. Most legacy eCommerce sites don’t meet the expectations of today’s consumer. The “shop button” era has come to a close. Buyers expect rich commerce experiences with valuable content, in which they can learn more and connect with brands from any device or channel. Brands need to deliver a unified and a highly engaging shopping experience known as “experiential commerce.” In this guide, Acquia shares five strategies for experiential commerce to help close the content and commerce integration gap.

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How to gain SEO insights using data segmentation

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.

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The science of SEO explained...

Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns.

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December 20: The latest jobs in search marketing

On the hunt for something new? Check out who's hiring in search marketing this week.

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From MarTech

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