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Good morning, Marketers, are you optimized?
In search marketing, we’re all about optimization. Campaign performance. Content. Landing pages. Processes. Basically, any and everything that can possibly be optimized, we do it. We throw the term “optimization” around a lot. Heck, sometimes twice, when people forget that the “O” in “SEO” stands for optimization. :)
But optimization is more than just a set of rules to follow. Especially if we look at the (Oxford) dictionary definition of the word: “the action of making the best or most effective use of (a situation, opportunity, or resource).”
Avoid approaching search marketing with a checklist mentality, where you just do x, y and z and you’re done. That’s like hitting an “easy” button. The biggest wins rarely come from a checklist – they come from thinking outside of it. So, from time to time, take a step back. Ask yourself and answer: “Am I making the best or most effective use of this situation, opportunity, or resource.”
No process, campaign, content, or website will ever be perfect. Optimization is an ongoing process. So remember to look up. Put down the checklists and cheat sheets. Get out of the weeds every once in a while. You may just see your next big opportunity!
Danny Goodwin,
Senior Editor
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