Good morning, Marketers, SMX Advanced will be here before you know it!

Sharing new ideas, educating others, and providing inspiration is what we love to do here at Search Engine Land. So what better day to highlight the fact that we’re looking for speakers for SMX Advanced 2022 than on World Speech Day. 

Never heard of it? Neither had I. It’s a fairly obscure holiday that few people know about, but it happens annually on March 15. And it also happens to be exactly one month before our deadline for SMX Advanced pitches (April 15).

You can help shape the future of search marketing. Whether your expertise is in SEO, PPC, or both — your knowledge can have a profound impact on the lives of your fellow marketers. We are always looking for new speakers and session ideas. Are you ready to take the (virtual) stage this year at SMX Advanced, taking place June 14-15? If so, we want to hear from you.

Today, we celebrate some of our past SMX sessions and speakers (Jessica Bowman, Murat Yatağan, Greg Finn, Neha Divanji, Andrew Lolk, Sam Tomlinson and Dr. Lauren Tucker). Enjoy!

Danny Goodwin,
Senior Editor

SEO

3 SEO metrics to help secure executive-level buy-in

Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

SEO

How to gain SEO insights using data segmentation

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.

Why I’m glad third-party cookies are dying

Agencies and brands are freaking out because third-party cookies have been key to how they show their stakeholders that digital advertising isn’t a wasted effort.

Here’s the thing, though: Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.

Read more

PPC

How successful marketers plan paid media in a changing world

Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

Webinar: Google Ads Conversion Masterclass - From Clicks to Calls to Revenue

Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022.

RSVP Today!

PPC

How to win with PPC in a dataless world

There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

Content

5 ways to promote inclusion in your marketing organization

Inclusion isn't a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it.

The science of SEO explained...

Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns.

Free Download

From MarTech