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March 25, 2022

Good morning, Marketers, are you a leader or a manager?

“If you cannot or will not take care of [people], then you have no business being a leader.” That’s a standout nugget of advice from Elmer Boutin’s excellent article, Marketing leadership: 4 lessons learned from military service.

So many people believe “leadership” and “management” are synonyms. But they are not. You lead people. You manage work. There are plenty of micromanagers masquerading as leaders – I’m sure you’ve worked for one at some point. It’s not fun.

As Boutin points out, it’s the job of today’s leaders to provide vision and direction, make sure your direct reports understand the “why” of their role, how they fit into the big picture and provide regular and consistent feedback on performance. But there’s much more, so make sure you read his article for more lessons on leadership.

Danny Goodwin,
Senior Editor

Content

Marketing leadership: 4 lessons learned from military service

Here are four valuable lessons learned from the military that you can use to help lead your team to success.

Google Maps

Google Maps blocked 100 million abusive business profile edits in 2021

Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said.

The E-Commerce SEO Playbook

E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO. Like all SEO work, the key is having visibility into potential issues, knowing which audits to watch, what actions to prioritize, and which growth ideas are “nice to have” vs “must have.” This white paper reviews most of the common challenges faced by e-commerce SEOs, and offers solutions and prioritizations among them.

Read it now.