Good morning, Marketers, do you know the five things your Google Data Studio PPC Dashboard must have?

Amy Hebdon’s piece this month has been a hit with many PPC marketers, but for those who haven’t read it, here are the must haves:

  1. Titles, subheads and context
  2. KPI scorecards
  3. Goal pacing
  4. Trends and historical comparisons
  5. Categorical tables

We’ve also got our weekly round-up of job listings below. If your organization is hiring, add the listing to our form and it may end up in next week’s post.

Lastly, our MarTech conference kicks off tomorrow, and it’s packed with sessions on attribution, customer journey, data management and more. Grab your free pass.

Henry Powderly,
VP, Content

SEO

Enterprise SEO: Lessons from 20 years in the trenches

Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises.

SEO

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

The SEO’s Guide to JavaScript: Everything You Need to Know

You don’t have to learn how to program in JavaScript to be a rockstar SEO. But that doesn’t mean you can put JavaScript out of your mind. JavaScript does impact SEO, and if you’re not proactive about it, your pages will underperform in the SERPs. Thankfully, the stuff you need to know isn’t that technical. Download this free white paper for everything you need to know.

Learn more.

Google

Google Search rolls out a more visual search interface on mobile with grid format

Are both top results position one or does Google count the one on the right as position two?

Local

How to use Google Business Messages to talk to your customers

Google's Business Messages is one of the best ways to connect with your customers and future customers.

Core update

How to prepare for an SEO sales call

Asking these key questions and doing some organic research will massively help you when selling SEO services.

This week: Discover cutting-edge marketing technologies for FREE

Join us at MarTech, online tomorrow and Wednesday (March 29-30), to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. Available live and on-demand!

Register Now

SEO

8 SEO costs that impact your ROI

In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO.

From MarTech