Good morning, Marketers, meet Google SpamBrain

SpamBrain has been fighting spam in Google search since 2018. We just didn’t know it until now. That’s because Google has revealed SpamBrain is the name of its machine-learning/AI spam prevention system. 

Fighting webspam is no small or easy task for Google. SpamBrain is continuously discovering and terminating new and old types of spam from search results. Speaking of which, Google shared some interesting stats about it’s 2021 spam-fighting efforts:

  • ~6 times higher identification of spam sites.
  • 70% reduction in hacked spam sites.
  • 75% reduction in gibberish spam on hosted platforms.
  • 99% “spam free” searches.

As Barry Schwartz notes in the story below, long-term success in Google should come from creating a spam-free site that ranks through the test of time. “Build quality and build something you are proud of.” And do so every day. 

Danny Goodwin,
Senior Editor

Google SpamBrain: AI-based spam prevention system launched in 2018

Google said it identified about six-times more spam in 2021 than in 2020.

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Ahrefs has raised $1.5 million for Ukraine

Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians.

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Why WebOps wins for web teams

The success of any given website depends on how well all the members of a web team (designers, developers, content editors, strategists and more) can effectively combine their work to pursue a common goal.

These team members must walk the same path that a new idea might take them to get to a website through ideation, design, development, deployment, measurement and iteration. While the components and details may change, what remains constant is the importance of teammates working together.

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TikTok’s In-Feed Ads get more visual with Interactive Add-Ons

A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.

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SERP feature trends every SEO must know

Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. There are more than 40 different interactive elements or SERP features that can appear. So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed the most popular SERP features across various industries. Find out the best strategies to leverage and how.

Read it now.

Universal Analytics real time latency issues won’t be fully fixed, says Google

Google says either wait it out or switch to GA4.

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How to get reviews for local SEO: The must-do list 

How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO.

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