Good morning, Marketers, this week started with news of Elon Musk buying Twitter.

So how are you feeling about it today? Musk is promising to unlock Twitter’s full potential once he takes over but, from a marketing perspective, are you optimistic or concerned about how that could impact your brand or your clients? 

Take our survey. We want to hear from you. We’ll share the results with you next week.

By the way, the SMX Advanced agenda and speaking lineup is shaping up nicely. Confirmed speakers include: Benu Aggarwal, Jessica Bowman, Amy Hebdon, Zenia Johnson, Melissa Mackey, Kristen Seto, Danita Smith and many more. Make sure to register for SMX, which will be 100% free and 100% virtual this year and packed full of actionable tactics and tips on SEO, PPC, GA4 and more.  

Danny Goodwin,
Senior Editor

SEO

Baseline analysis for your SEO strategy

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here's how to find the data you need.

PPC

Google lets users limit three more types of ads on YouTube, GDN

Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.

CodeFuel awarded ‘Global Supply Partner of the Year’ by Microsoft Advertising

CodeFuel was among Microsoft Advertising’s regional winners in EMEA before being selected as their 2021 global partner. This award and recognition is based on key partnership results such as engagement and revenue growth.

Read more

Bing SEO

Bingbot user-agent change coming in the Fall of 2022

Bing will stop using the historical user-agent and transition fully to the new user-agents.

How to measure and communicate the value of marketing in a cookieless world

Third-party cookies are dying. And honestly? Good riddance. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI. It’s the kind of reporting your stakeholders want. Download this guide and find out how to measure and communicate the value of marketing in a cookieless world.

Learn more.

PPC

Shifting to Google Responsive Search Ads: 3 must-know tips

Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them.   

SEO

9 roadblocks to SEO success

Identify and avoid these common pitfalls that can prevent or delay you from achieving the SEO success you desire. 

Actionable tactics. Expert speakers. Invaluable Q&A.

Unlock the world-class programming, invaluable live Q&A, and brand-safe, actionable tactics SMX Advanced is known… all for FREE and all without leaving your desk. No expense reports. No airline ticket. No kidding.

Secure your free spot now

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