Good morning, Marketers, we’re nearly halfway through 2023, and what a wild year it’s been. 

Search Engine Land’s editorial team is off today in honor of Juneteenth, so today’s newsletter features the most popular articles of the year, written by our amazing group of Subject Matter Experts. 

And, no surprise, ChatGPT and generative AI have been scorching hot topics this year. In this newsletter, you’ll find links to our top six most-read stories of the year (so far) – featuring three(!) from Tom Demers, plus Amy Hebdon, Frederick Vallaeys and Tony Hill. 

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

ChatGPT

How to use ChatGPT for keyword research (with actual prompts)

Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.

PPC

ChatGPT for PPC: 17 strategic prompts you can use today

Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.

SEO

ChatGPT prompts for SEO: What you need to know

Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.

Conversions webinar

Supercharge your conversions: Make your landing pages work harder

Are your landing pages pulling their weight? Join us in this eye-opening webinar as we dissect 7 powerful strategies to turn your landing pages into conversion powerhouses. Learn how to craft compelling copy, design for optimal engagement, and leverage proven tactics to keep visitors clicking.

Register today!

PPC

This Google Ads script uses GPT to summarize account performance

Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.

ChatGPT

How to steal your competitors’ featured snippets with ChatGPT (prompts included)

A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.

Email marketing

Email subject line tips and best practices

Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Make sure you are leveraging your best tool!

Read more

ChatGPT

Your SEO guide to the ChatGPT API

The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.

Search Marketing Expo

Missed out on SMX Advanced? We got you.

The entire program is now available on-demand. Catch up with 60+ expert-led sessions, extended Q&As, recaps of Coffee Talk discussions, platform demos, and exclusive generative AI keynotes with Google and Microsoft VPs. It’s all yours for free.

Start watching

From MarTech

• More AI for the Gmail inbox isn’t the end of email marketing
• When martech requires a sprint — and when it demands a marathon
• 3 strategies for killing AI slop in your email copy
• The latest AI-powered martech news and releases
• Why internal alignment is your real growth engine