Good morning, Marketers, the struggle is real following the sunset of UA!

But have no fear as we bring you good news; the SMX Master Classes are almost upon us. This year’s lineup is packed with incredible classes – including Colleen Harris’ Google Analytics 4 Training session.

The big news – you can take our all-new generative AI class, perfect for SEOs and PPCs.

You can sign up to attend wherever you are in the world as the classes are completely online, taking place on Aug. 16 and 17. Classes will be immediately available on-demand if you can’t attend live.

If you’re an SMX alum, register by July 15 and you’ll pay a discounted rate of $211 per class rather than the full price of $249. Simply enter the partner code “SMXalumni2023” during checkout to secure your exclusive alumni rate.

We hope to see you there! 

Nicola Agius,
Paid Media Editor

Semrush_JulyeNL_300x250

PPC

YouTube Search from Comments: New test adds links to keywords

Shutterstock_1072105205

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.

PPC

Google Ads launches new tool to help marketers connect with Gen Z

woman-photo-copy-google-logo-1920

Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.

PPC

How to get the most out of PPC for your SaaS brand

How-to-get-the-most-out-of-PPC-for-your-SaaS-brand

These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.

AI webinar

Revolutionize your campaigns with AI innovation

Thinking about how to bring a touch of innovation to your campaigns? Experience the cutting-edge fusion of AI and marketing in our upcoming webinar!

Save your seat here!

PPC

Comparing UA vs. GA4 metrics: Key differences you need to know

Comparing-UA-vs.-GA4-metrics-Key-differences-you-need-to-know

Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.

smxmc_300x250_eb_static_a

SEO

Why systems will revolutionize your SEO business

Why-systems-will-revolutionize-your-SEO-business

Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started.

PPC

Why people hate the Google Analytics 4 user interface

shutterstock_1047662398

Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.

Advance your career

28 growth strategies from 12 leading agencies

grow-plants-1920x1080-1

Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success.

SEO

The latest jobs in search marketing

hiring-in-search-marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Search Marketing Expo

Actionable tactics. Expert-led training. Invaluable Q&A.

smx-master-classes-august-2023-homepage-og-1

Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15!

Choose your Master Class

From MarTech