Good morning, Marketers, some of us are sitting here waiting for that next confirmed Google search ranking update.

Some of you need that update to have your sites or client sites bounce back after the last update. Some of you are just anxiously awaiting to see any changes to your site, for the better, with these updates. You have worked hard and want to see Google reward your site with top search rankings.

It has been more than three months since that last confirmed Google algorithm update, the April 2023 reviews update. The Google search results have been so volatile since that last update, we are all wondering if Google has been testing something. 

Will the next update – maybe a core, helpful content or review update – be one of the biggest yet? Stay tuned for updates!

Barry Schwartz,
Google update updater

SEO

Visual Search now live in Bing Chat

bing-robot-with-camera-1920

You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.

Generative Engine Optimization (GEO)

Robots.txt is not the answer: Proposing a new meta tag for LLM/AI

robots-txt-automation1-ss-1920

Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why.

PPC

Looker Studio reporting: 6 do’s and don’ts for search marketers

Looker-Studio-reporting-6-dos-and-donts

A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.

PPC

The omnichannel magic of connected TV

MNTN-TDM-Sponsored-Article-Image-1920x1080-1

How CTV supercharges existing marketing efforts across the advertising board.

Tech stack webinar

Unlock clarity in the midst of digital chaos

Want to know the secrets to cultivating trust and efficiency in your tech stack? Our webinar is designed just for that! Uncover the strategies to transform chaos into clarity in your tech environment.

Secure your spot today – clarity awaits!

SEO

How to respond to negative reviews harming your company’s reputation

How-to-respond-to-negative-reviews-harming-your-companys-reputation

Here's why responding to negative online reviews matters, plus tips for addressing dissatisfied customers' concerns.

SEO

How to incorporate macroeconomic signals into your SEO strategy

Macroeconomic-signals

Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.

Search Marketing Expo

Teams that train together, win together

smx-master-classes-august-2023-homepage-og-1

Sign your crew up for an SMX Master Class to unlock the ultimate team building experience… and save up to 20% off registration while you’re at it!

Learn more

PPC

Kroger’s new self-service ad platform: What you need to know

shutterstock_1757571929

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.

2023 SEO benchmarks report

All-new generative AI for SEO and PPC training

two-gauges-compare-your-company-competitors-benchmark-ss-1920

See how your goals stack up against the latest organic traffic and SEO benchmarks by industry and subindustry.

Learn more

From MarTech