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Good morning, Marketers, remember the old lyric from Green Day, “I’m not growin’ up, I’m just burnin’ out”?
Well, with mass layoffs across the industry, burnout amongst search marketers is, sadly, rampant. In fact, more than 89% of Americans have experienced burnout in the past year, battling symptoms such as:
- Physical and mental exhaustion.
- Increased negativity and cynicism.
- Reduced motivation and productivity.
- Poor performance and inattention to detail.
- Emotional and physical detachment from work.
- Sleep disturbances, headaches and digestive problems.
Does any of the above sound familiar? Then you may want to check out How to avoid search marketing burnout by Search Engine Land contributor Laura Nguyen. Remember, just because burnout is common, doesn’t mean that it should be ignored.
Nicola Agius,
Paid Media Editor
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