Good morning, Marketers, SMX Next Day 1 kicks off today!

I’m super excited about SMX Next for so many reasons. For starters, the day kicks off with my keynote – The search marketer’s generative AI survival guide. It’s packed full of information, data and tips as we all head toward the unknown future that is Google’s Search Generative Experience and AI search.

The rest of Day 1 of SMX Next is full of next-level SEO and PPC sessions, featuring some excellent speakers:

• For SEO professionals: You can learn how to make sense of Googe’s endless SERP volatility, which SEO trends to get ahead of, all about neural information retrieval, how to align technical and content optimization and much more.
• For PPC marketers: You’ll learn how to drive lead generation, how SGE may impact advertisers, the key PPC trends to watch, how to optimize landing pages with AI, plus more.

Join us – and thousands of your fellow search marketers – today and tomorrow for SMX Next. Register here for free. Let’s go! 

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

Google says major changes coming to search rankings

Danny Sullivan, Google's Search Liaison, was quoted as saying that major changes are coming Google's search ranking algorithms.

SEO

Google adds reports for learning video rich results

The reports are within Google Search Console's performance report, where you filter by search appearance.

SEO

Conveying keyword insights to non-SEOs: A visual approach

Using visuals and aligning with broader marketing concepts can help you communicate SEO’s value and gain stakeholder support.

Analytics & conversion

Transforming agencies into profit powerhouses with client retention

Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come.

MarTech Webinar

2024: The End of the Third-Party Cookie. So, What Now?

Are you ready? Learn what should you do next to prepare for the third-party cookie’s demise in 2024.

SEO

Transformer architecture: An SEO’s guide

Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.

PPC

Meta Ads for ecommerce: 7 things to test and iterate

Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.

SEO

Use SEO A/B testing to increase your organic search traffic

Up to 80% of website changes driven by SEO have no positive impact on organic traffic. Read this white paper to understand how to utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc.

PPC

Offline conversion tracking: 7 best practices and testing strategies

Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.

Actionable. Online. Free.

[TODAY] Expert-led search marketing training

Don’t miss out on SMX – online today and tomorrow, Nov. 14-15. Unlock 70+ sessions, keynotes, Q&As, networking meetups, and demos exploring generative AI, GA4, PMax, SGE, and more. Free on-demand access included.

Register for free

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