Machine learning-based automation can help boost your efficiency, SEO strategy and organic visibility – but you must carefully choose your automation allies.

OpenAI’s APIs have become popular over the past year among search marketers. But Search Engine Land contributor Lazarina Stoy makes the case (with data) against relying on one solution (like ChatGPT) for all your automation tasks.

GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation and image understanding.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.

SEO

The list of features being removed from Google Assistant

Google said these changes are to "focus on quality and reliability" but Google has also fired hundreds of employees with these changes.

PPC

Microsoft rolls out new AI tool that generates instant banner ads

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization.

SEO

Transform enterprise SEO challenges into opportunities

Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities.

Search Engine Land webinar

Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for.

PPC

TikTok reports non-skippable video ads may harm engagement

New research also found that ad duration is unlikely to impact performance, but ad placement will.

SEO

How to leverage Google’s ‘About this result’ for SEO insights

Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page.

Performance marketing

How to grow your business with CTV

Gone are the days when TV advertising was just for the Coca-Colas of the world. With Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their favorite shows.

PPC

Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend

Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.

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From MarTech

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