Is it ChatGPT, Google Bard, Bing Chat/Copilot or Claude? In light of the launch of Gemini and other changes to these popular generative AI platforms, Search Engine Land contributor Eric Enge has written an updated analysis on which is “the best” broken down across numerous categories of activities.

Spoiler alert – Bard/Gemini had the best overall scores. However, that doesn’t mean Bard is the “best.” Wait, why? Check out the article to find out.

And if you’re looking to master generative AI for SEO or PPC, make sure to register for our SMX Master Class, taking place Feb. 28-29.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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SEO

ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?

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Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.

PPC

Some advertisers are unable to access Google Ads

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Google has confirmed it is investigating reports of these issues and is working on a fix.

PPC

Google Ads moves reports to new location in latest UI update

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The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.

MarTech webinar

AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024

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Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

PPC

Client onboarding and offboarding: The PPC agency’s guide

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Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.

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PPC

PPC outlook: How advertisers can stay ahead in 2024

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Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.

Best practices

The 5 best practices of leading marketing teams

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These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them.

SEO

404 pages: Best practices and examples from 50+ brands

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Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.

Affordable team training

Teams that train together, win together at SMX

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Send your team to the SMX Master Classes – happening live online February 28-29 – to sharpen skills, broaden horizons, and learn actionable tactics that drive measurable results… and save up to 20% off while you’re at it.

Learn more

From MarTech