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Ad Strength has been a hot topic amongst the PPC community recently, with many debating how important it actually is. While some dismiss it as a waste of time, others have noticed a correlation between the scoring and campaign performance, while others think its relevance “depends.”
Search Engine Land asked Google to clear up the confusion once and for all and to clarify what role it should play in campaign building.
Read our exclusive interview to find out why Google says Ad Strength is “very important” as the industry continues to steer towards an AI-driven future.
Nicola Agius,
Paid Media Editor
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