|
Does your marketing campaign take the Google-Reddit content licensing deal into consideration? If it doesn’t, then it should because this collaboration is reshaping online brand management.
Thanks to this partnership, people searching for reviews of your products will likely see Reddit threads in Google’s SERPs. This means candid discussions from users on the platform could have a strong influence on potential customers’ perception of your product, ultimately swaying their decision to purchase.
In How the Google-Reddit partnership impacts brand management, Search Engine Land contributor Patrick Peloquin discusses strategies to consider for Reddit brand management and how to embrace the future of Search.
Nicola Agius,
Paid Media Editor
|
