Despite YouTube’s continued growth and rising ad revenues, many advertisers still neglect to include YouTube video ads in their marketing mix. 

Common objections raised are limited budgets, past negative experiences with YouTube ads and uncertainty about getting started.

In How to overcome the top 3 objections to YouTube video ads, Search Engine Land contributor Pauline Jakober presents several arguments to support the idea that while YouTube may seem non-essential compared to search, it should be an integral part of a well-rounded Google Ads approach for most advertisers to maximize reach, awareness and total performance over time.

Anu Adegbola,
Paid Media Editor

SEO

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

SEO

3 key observations about the Google March 2024 core update

Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.

SEO

Localized SERPs: Winning traffic and leads with service area pages

Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.

MarTech webinar

Consumer behavior is changing, is your marketing?

Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt.

SEO

Effort shaming: Balancing work ethic and burnout in marketing

Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.

PPC

Google, DOJ make closing arguments in antitrust trial

The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.

Google

Tips to master Google core updates

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

SEO

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Search Engine Land Awards

Make 2024 the year you take home the highest honor in search

Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today.

Learn more

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