Can you rely on generative AI tools like ChatGPT for technical SEO analysis?

To answer this question, Search Engine Land contributor James Allen put GPT-4o to the test – feeding it specific technical SEO crawl data from Screaming Frog. Will you get somewhat accurate and actionable insights from ChatGPT – or just generic recommendations?

Find out what he discovered in Can AI perform technical SEO analysis effectively?

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

Can AI perform technical SEO analysis effectively?

Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.

PPC

Google automates lead credits for Local Services Ads

Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.

PPC

Google tightens EU consent rules for Customer Match ads

The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.

SEO

Understanding link velocity: Truths and myths

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.

Marketing analytics

Myth vs reality: The truth about digital analytics

There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all.

PPC

Accurate tracking data: The key to optimal ad performance

Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.

SEO

Reddit: Your new online reputation challenge

After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

SEO

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.

Industry awards

Bring home the highest honor in search

Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this!

Begin your application

From MarTech

• AI-powered martech news and releases: October 3
• Lyft Media expands measurement and targeting capabilities
• WordPress moves to ban WP Engine from accessing its resources
• 7 ways to boost customers’ emotional connection and loyalty with your brand
• What Oracle’s exit from advertising means for the adtech space