Google is increasing visibility on search term reports, simplifying the blocking of misspelled words and allowing brand exclusion across all match types and dynamic campaigns. 

These major updates represent a significant step in giving advertisers more control and visibility in their Google Ads campaigns.

See which specific keywords are coming out of the “Other search terms” subsection in the Search Term Report in Google Ads unveils major updates to search query matching.

Anu Adegbola
Paid Media Editor

PPC

Google Ads unveils major updates to search query matching

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Google testing AI Overviews with link cards at the top

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Google Chrome mobile adds local places to Chrome Actions

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Google tightens AdSense consent rules for Swiss users

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