Google is increasing visibility on search term reports, simplifying the blocking of misspelled words and allowing brand exclusion across all match types and dynamic campaigns. 

These major updates represent a significant step in giving advertisers more control and visibility in their Google Ads campaigns.

See which specific keywords are coming out of the “Other search terms” subsection in the Search Term Report in Google Ads unveils major updates to search query matching.

Anu Adegbola
Paid Media Editor

PPC

Google Ads unveils major updates to search query matching

The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.

SEO

Google testing AI Overviews with link cards at the top

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Google Chrome mobile adds local places to Chrome Actions

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Link building services to watch in 2024

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Email marketing

The 2024 guide to email deliverability

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5 new features coming to Google Analytics 4

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How will generative AI impact website rankings and traffic?

Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.

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SEO implementation: A comprehensive guide

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Repurposing content: How to extend the life of your content assets

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PPC

Google tightens AdSense consent rules for Swiss users

Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.

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