Google Chrome mobile adds local places to Chrome Actions

Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.

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Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar.

What Google said. Google announced it added “new Chrome Actions to help you save time when you’re trying to engage with places like a local business. For example, when you search for a restaurant, you’ll see shortcut buttons in the search results to quickly do things like call, get directions and read reviews.”

Android first. This is first launching on Android today and will be coming to Chrome for iOS later this fall.

What it looks like. Here is a screenshot showing those Chrome Action shortcut buttons. You can see it shows a mobile phone screen doing a search for “verdant valley,” with options underneath the Chrome address bar to “call,” get “directions” and read “reviews.”

Google Chrome Actions Local

Why we care. This may lead to more visibility for local businesses within the Google Chrome Android and, in the future, iOS platforms. Searchers would be able to click to call the business, get driving directions or read reviews a bit faster than when performing a full search in Google.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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